Save Time Using a Social Media Management Program

If you’ve ever tried to manage all of the social networks that help you promote your business, you know that it can be a full-time job. Facebook, Twitter, Instagram, Google+ and Pinterest — there’s enough social media out there for your company to use it can be overwhelming if not managed well.

Since your job isn’t a social media manager, but a realtor,  a social media management program will make using all social media networks easier than ever.

About Social Media Management Programs

Social media management programs help you plan, track and interact with social networks. Instead of logging in and out of each network to do what you need to do, a social media management program allows you to be logged in to each one at all times.

Not only are you easily able to go from one account to the next, you can also schedule posts. This can help you greatly. You can sit down, schedule posts for a week or even a month in advance.

As your posts are published, you can see how well they perform. You’ll be able to examine the analytics to find out which posts have the most likes, comments and shares. You can learn a lot about your audience and improve your marketing efforts this way to increase leads.

Some social media management programs also allow you to interact with users. You can see who has mentioned you, private messaged you and the comments you’ve received on certain posts. This helps you respond quicker, which matters when marketing yourself online.

The Best Social Media Management Programs for Realtors

There are many social media management programs available online. Only a few give you all of the features you need to cut your social media marketing time in half.

Hootsuite

Hootsuite is one of the most popular ones. It allows you to set up all of your social networks on it, schedule posts, see what users are talking about and respond. You can set up different streams for each social network so all your accounts can be easily accessible.

For example, you can have your Facebook feed, posts, private messages and even bookmarked searches right next to each other. By having columns, you can see all of the information you need right in front of you.

Hootsuite has a free version, but it doesn’t allow you to set up a lot of accounts. If you need to set up more than the number of accounts it allows on its free version, you can sign up for the paid membership.

Sprout Social

Sprout Social is another great one for realtors, especially brokers who want their realtors to market to potential and current clients via social media. It has a better platform for building and managing customer relationships when compared to some of the other social media management programs. It also includes the ability for collaborations between users on the same network. For example, you can have the realtors in your office work on promoting their listings on the social networks. Devising a content calendar for posts and scheduling them can be very helpful.

Since tracking is important to the success of your social media marketing campaign, Sprout Social includes this in their program. You will be able to see trends from analytics, and you’ll receive easy-to-read reports.

Sprout Social is best for realtors who are looking for collaboration with other realtors int their group, or those that just want a little bit more from their social media program such as audits and activity reports.

Klout

Many people love Klout because it gives you a score for your online presence. As you engage in interaction with your followers, your score will increase. It’s fun to see how well you’re doing with your social media marketing efforts.

It includes the ability to schedule posts and tracking to see how many likes, comments and shares you’ve received. One unique feature is the suggestions it provides you. When you’re finding it hard to locate relevant content to share, it will help you by giving you some ideas on what might work for your audience.

Get Started Today

You can sign up to use one of these social media management programs as soon as right now. After setting up your social media accounts, you will be ready to go. Give each program a try for at least a month, and then decide which one you like the best.