Rising Home Prices a Double-Edged Sword

Home prices are rising. That’s great news for getting more commission on your listings, but not so great that it makes it harder to sell them. Luckily, there are some marketing tactics you can implement that will help you get those listings sold just as easy as you do when home prices are descending.

Show People What They Get for the Money

Many people look at square footage, the number of bedrooms and the number of bathrooms to decide if a house is worth the price. While this is a good start, they often need to look into it much more to find out really what they are getting for the money. You can help them by bringing out those perks. Be sure to identify any high ceilings, double ovens, a spacious fridge, fenced in backyard or any other special features about the home. This all ups the worth of the listing in a home buyers’ minds.

Comps Give People Perspective

Showing prospective buyers what other houses in the neighborhood have sold for will make them feel better about the price they are paying for the home they are interested in purchasing. It means a lot to see that a house that is similar or even the same in desirability sold for the same price. Have pictures and data about those comparable homes with you when you present them because photos and numbers can say much more than just telling them about the listing.

School Districts are Important

If the school district is a good one, you can use it to your advantage. Use the website GreatSchools.org to find out the scores for the schools in the area. You can print the information out and then show it to your prospective buyers. You may want to print information about other schools just to be able to compare them with your prospective buyers. Showing them that the school district is a good one can do wonders for changing people’s minds about a home’s worth.

Location, Location, Location

People often want to be near work, school and shopping plazas. Point out how close these locations are when you’re listing the home. When showing the home, you can let them know that they could save on gas and time because of the location. This can quickly change their mind about the price because they will be able to justify that they will be able to make it up over time.

People Need Reasons to Buy

You know how it is when you really want to buy something that isn’t in your budget. You think about how you can justify the purchase. You may tell yourself that it’s a good deal or that it has a lot of benefits. You may search for reasons the price is OK, and even think about the future in how the purchase now can help you make money later. This is what your buyers do, and they just need the help of an experienced realtor to help them.

Arm yourself with the justifications potential buyers need to feel better about paying more for a home than they were hoping. You will see that all they need is a nudge.