Realtor Social Media Tips for Lead Generation

Social media is like a treasure chest of potential clients. Many realtors don’t see it that way because they haven’t discovered the trick to using social networks to generate leads.

With these tips, you will finally be able to use social media to tap into new mediums for finding clients that will keep you busy for a long time.

Choose the Right Social Network

When you first list properties, you probably determine the buyer profiles for people who would be most interested in the homes. The key to using social media to generate leads is to know which network has the greatest number of people who fit the buyer profiles you’ve identified for your properties.

For example, women are more likely to use Facebook compared to men. The same goes for Pinterest. If some of the properties you have appeal more to women, stick with marketing those properties on Facebook and Pinterest. For men, you may want to focus on LinkedIn, since that is the only social network mostly used by men. 

Image: https://blog.bufferapp.com/definitive-guide-social-media-metrics-stats

Research Engagement Trends

You must learn what engages your target audience. A good way to do this is to pay attention to which posts they like, comment on, and share with their followers.

If possible, see if you can find people following other realtors. You can then track the engagement on their posts to see what works best. Remember to pay attention to the types of properties they are referring to when they post to make sure you’re tracking the engagement of the right potential buyers.

The best way to do this is to create a spreadsheet with columns labeled with the day, time, type of post, and the engagement received. You will then be able to find out when the best times are to post and the best types of posts received by your audience.

Interact with Users as Much as Possible

It’s important to be social on social media. Reach out to users as much as possible by replying to their comments, sending a private message to thank them for something, or to let them know that you have something they may be interested in seeing.

The goal is to establish and then build a relationship with as many users as possible so you can have a strong online presence. Just like in the real world, the more people you speak to the more likely you’ll end up hearing from some of them or receiving referrals.

Post About Your Achievements as They Happen

Sellers and buyers want to work with realtors who are successful. When you share that you’ve just sold a home or helped someone go under contract, potential sellers and buyers will take notice. When they are looking for a realtor, they will be more likely to connect with you because they see how well you’ve been doing with others.

Beware: Don’t go overboard. You don’t want to seem like you’re always advertising. Announce your achievements, but don’t do it with every social media post. Make sure you mix those proud posts with valuable ones such as images of properties, information about the housing market, or any other types of posts that your audience seems to engage with the most.

Only Use High Quality Images and Videos

The quality of your images and videos on social media represent you. When you deliver high quality content, people see you as a good realtor.

It’s best to invest in a professional camera rather than use your smartphone for photos and videos. You will use it a lot, and you’ll soon find that it’s beneficial to your business.

Be Consistent and Patient

You must have a consistent social media presence to get into the treasure chest of clients. You need to gather a following of social media users, and that takes time. You need to post the right types of posts at the right times. You need to reach out to users as much as possible.

Finally, you need to be patient. With time, you will start to see your following grow and become much more active. They will start to come to you more than you have to go to them. This will be when you’ll know that you’ve found the treasure chest and can start utilizing it efficiently to help your clients buy and sell.