Smokin’ Hot Personality Traits in Real Estate

Being in the Real Estate industry isn’t just about getting to look inside all the pretty houses. And it’s certainly not about making fast money. The Real Estate industry is really about you. Your successes (or failures) all come back to you. So you wanna be in the Real Estate industry – and win? Here are five qualities you should own so you can start winning now.

Local Knowledge

Be the expert on your local area. The most important determining factor in pricing a home for sale is location. Know what makes a neighborhood desirable. Whether it’s the proximity to a particular school district or to a zoned industrial area near a railroad track; this knowledge will give you the ability to accurately inform your client as to how much they can reasonably anticipate to price their home.

Be Organized

Attention to detail is incredibly important to your clients. As a real estate agent, you deal with a significant about of documentation so having an organizational process for documentation, digitally in the form of a ‘cloud’ service such as DropBox, for example, will make a world of difference as it allows for a better use of your time now spent promoting your clients property and responding to incoming leads.

Be Connected

While being apart of a well-known agency can be important, what is equally relevant, is that you are connected with other realtors – both within your agency and outside of it. Moreover, show your clients that you care enough to work with others if it means getting their home sold more quickly. As you become more connected with others in your industry, it is important that you are recognized as a leader; someone who is trustworthy and knowledgable. Your reputation within your community ultimately determines whether other agents and professionals will choose to work with you or refer potential clients to you.

Be Tenacious

After each showing of your clients property, it is imperative that you quickly follow up with the buyer’s agent that showed your listing. You want to know what their buyer thought of their property. From the curb appeal, or lack of it, to the space in the master bedroom closet, the information you’re gathering is vital because it allows you and your clients to know to how the property is perceived by potential buyers and in turn can impact the offers your clients receive. By doing this, you are giving your client the impression that you are working hard to sell their home; that it is your number one priority.

Be Honest

Don’t be afraid to tell the seller, your client, “how it is”. Be up front about what it will take for your client to sell their home. For example, if you know it would benefit your client to have their home professionally staged to give it more visual appeal during showings, tell them and make sure you have the facts behind why staging a home to sell is beneficial. You have to be willing to put your clients home at the very front of the market, as if it were your own home you were promoting for sale. It’s important to  be honest. Even if your client will cringe at the news that the buyer wants all their closing costs paid by your clients, be up front about what that will mean for them and make a plan to act.

When it boils down to the nitty gritty, bottom of the pot of your own unique personality and how these five traits fit into your particular comfort zone, what you’ll find are the key traits that all agents should possess. Knowing whether you should step out of your comfort zone or maybe reel it in a bit, is going to show in how your clients (or potential clients) respond to you. These traits should constantly evolve as you learn and grow as an agent. Becoming a champion athlete takes a lot of time, growth and constant work, why should molding yourself into a success be any different?